Abstract logo
Omnichannel Commerce

Abstract, with solid experience in Fashion, Retail, Non-food Retail and Luxury, supports enterprises in digital transformation through innovative and customized solutions.

With more than 200 sites managed globally and solutions implemented in more than 20,000 stores, Abstract has been working with the most iconic brands in the Fashion, Luxury and Mass Retail sectors for more than a decade.

Our offer
In the field of Omnichannel Commerce, we have developed unique expertise through concrete projects and deep knowledge of sales processes in B2C and B2B sectors. Our proposal spans across three main areas.
eCommerce
We support Clients at every stage of eCommerce development, from designing UX/UI interfaces to managing catalogs, campaigns, and payments, and integrating legacy and back-end systems for administration, logistics, and order and shipping management.
We adopt market-leading technologies and platforms such as HCL Commerce, SAP Hybris, Magento, Shopify and Commercetools. We offer innovative experiences through the use of AI tools, voice commerce, social commerce (Instagram, TikTok), augmented reality (Virtual Try-On) and omnichannel (Buy Online Ship to Store, Pick Up in Store, Return in Store).
We have built and manage over 200 global luxury sites, with a mobile first and multilingual approach, in compliance with the tax regulations of over 50 countries. We guarantee 7/24 support with business-critical SLAs.
Negozio del Futuro
We drive the digital transformation of new sales models in the “Store of the Future” with the Abstrid Suite, currently targeting the Fashion, Luxury and Apparel sectors. Abstrid consists of three modules: Abstrid Store, for advanced customer management, with solutions that improve interaction and service through smart technologies, combining innovation and usability; Abstrid Kiosk for self-service sales experience for Customers in Store; Abstrid Gallery, to manage virtual catalogs for the B2B channel, oriented to the emotional showroom.
The use of AI for behavioral analysis and the proposal of personalized suggestions optimizes interaction with Customers, increasing productivity and improving the perception of Store Assistants, maximizing customer satisfaction.
Our solutions are active in more than 20,000 stores worldwide, with continuous 7/24 support and business-critical SLAs, ensuring seamless Retail operations.

Discover Abstrid Suite

Omnichannel Management
Abstract's solutions for physical and digital channels are seamlessly integrated, treating each channel at the same level and facilitating unified data management through a Unified Data Platform. Through the advanced and always up-to-date use of AI (Analytic and Generative), we enable the Retailer to increasingly understand customer buying behaviors, predict future trends and receive personalized suggestions. We integrate the proposition with CRM and Customer Engagement solutions for optimal Lead and Campaign Management. The proposition allows the Retailer to have a complete and unified view of Customer behavior across all sales channels, also collecting data from Social Media.